As an international services company, we receive work from all over the world. One of our regular challenges was to ensure optimum quality levels - for a million pictures a year, or 10 million records entered monthly, for example. How could "good intentions" convert to "good quality"? How would our people and processes meet the increasingly stringent standards of the international outsourcing business?

Even as Pure Craft grew over the years, we constantly delivered consistent quality that met exacting standards. Before the size of our operations started getting unwieldy, we decided to implement processes that would prevent any lapses in quality. An idea to formalize "Quality at Every Stage" was born a year ago: Every project, every document and every methodology was rigorously tested and reviewed across our operational services.

We found things that could be changed to ensure better quality control and scalability, things that could be done (or processed) differently to ensure speedier delivery, and areas where accountability could be improved. Thus, we went through an 8 month-long learning curve, refreshing for its focus on metrics, and satisfying, in a sense, for impregnating quality consciousness across the board.

Across all our centers of operation, we increased quality consciousness and adherence in leaps and bounds. Every designer, operator, and engineer knows what to do, how to do it and when to do it - there are no assumptions, because everything is documented in pre-approved formats. These formats include dual-level screening, following which highly optimized workflow dynamics are passed on to operational centers. Every delivery is screened against a pre-agreed checklist to ensure adherence to quality targets right from square one.