Authorized Dealer Program

Become an Authorized PCI Equipment Line Dealer

Join the Pure Craft Industries dealer network and gain access to commercial fitness equipment distribution opportunities across municipalities, universities, developers, hospitality groups, and commercial fitness operators.

Pure Craft Industries is building a strong national dealer platform around the PCI Equipment Line and related commercial fitness solutions. Approved dealer partners gain access to protected opportunities, commercial-grade equipment solutions, and collaboration on real projects.

Why Partner With Pure Craft Industries

We combine commercial fitness equipment distribution, facility planning insight, and project coordination experience into a single platform designed to help our dealer partners grow.

Dealer Benefits

Protected wholesale pricing

Access to the PCI Equipment Line commercial catalog

Commercial fitness equipment distribution opportunities

Collaboration on municipal, university, hospitality, and developer projects

National dealer support

Access to a growing commercial solutions platform

Who This Program Is Designed For

Commercial fitness equipment dealers

General contractors

Developers

Facility consultants

Architects and specifiers

Fitness industry professionals

Independent sales organizations

What Happens After You Apply

After submission, our team will review your application and contact you regarding next steps, program fit, and onboarding.

Apply here:
[Dealer Application]