Pure Craft Industries Capability Statement

PURE CRAFT INDUSTRIES

Elevating Artists. Executing Excellence.

Capability Statement

Executive Overview

Pure Craft Industries is an American-owned, globally integrated procurement and project execution firm with over two decades of delivery excellence. Originally founded as Professional Fitness Concepts in 2001, we have since delivered over 6,000 commercial fitness facilities worldwide and evolved into a national provider of building materials, cabinetry, and infrastructure solutions for government, institutional, and commercial clients.

Today, Pure Craft Industries operates at the intersection of global supply and local precision. Our reach extends across Asia, Africa, and North America. We are trusted by municipalities, developers, federal contractors, park districts, and healthcare systems to provide mission-critical solutions on time, within budget, and to an exacting standard.

Global Distribution & Procurement

  • Direct access to over 150 international manufacturing partners across Asia and Europe
  • Experience coordinating international shipments for federal, private, and humanitarian projects
  • U.S.-based warehouse support and bonded logistics infrastructure
  • Import/export and customs clearance for high-volume shipments

Core Capabilities

  • Turnkey Fitness Facilities: Design, logistics, and installation of complete commercial gym systems (cardio, strength, HIIT)
  • Cabinetry & Millwork: Assembled and flat-pack cabinet supply, stone countertops, vanities, and storage systems
  • Windows & Doors: Builder-grade to cyclone-rated solutions with national fulfillment capability
  • Construction Supply Logistics: Full delivery coordination, punch-out scheduling, and contingency execution
  • Digital Quoting & CRM: AI-powered procurement integrated with HubSpot, QuickBooks, and Thryv

Legacy & Transformation

2001–2020: Operated as Professional Fitness Concepts, completing over 4,000 facilities with elite manufacturers and government clients.
2020–Present: Transitioned to Pure Craft Industries to lead national distribution across construction, fitness, and facility support.
Current Footprint: Serving clients in Illinois, Indiana, Texas, Africa, and multiple U.S. federal zones.

Signature Projects

  • Bechtel Construction – Angola: Delivered 26 fully outfitted fitness centers across five cities for international infrastructure expansion
  • Metro 19 (IL): 295-unit cabinetry and countertop procurement with site-based logistics
  • Bristol Place Phase 2 – Urbana: Cabinet supply and logistics for a 60-unit affordable housing development
  • Midlothian & Joliet Park Districts: Public sector fitness facility installation and long-term support
  • Higher Ed & Hospital Systems: Multi-phase gym solutions and rehab equipment delivery across the Midwest

Key Differentiators

  • 6,000+ completed facilities and material deliveries across five continents
  • Relationships with high-volume manufacturers and vetted overseas plants
  • MBE/WBE/DBE-ready partnerships for public-sector projects
  • Remanufacturing options for equipment reuse in government contracts
  • Zero-fail delivery reputation with private and municipal clients alike

Certifications & NAICS

  • NAICS Codes: 339920, 337110, 423310, 423910, 541611, 238350, 236220
  • Compliance: MBE/WBE ready via certified JV partners
  • Systems: HubSpot CRM, QuickBooks, Thryv, 20/20 Design, PDF Quoting

Contact

Michael Lyons
Managing Partner | Pure Craft Industries
Phone: (815) 690-9469
Email: MLyons@PureCraftInd.com
Web: www.PureCraftInd.com
Headquarters: Lockport, Illinois